AIGA DC hosts an annual event every year that brings together designers and non-profits to create for a cause.
When I was approached by AIGA DC to design for the event, I was immediately drawn to the concept of 'night vs. day' since the event takes place over a full 24-hours. I decided to take this theme and create content for the website and social media using images that resemble night (space) and images that resemble day (beaches, deserts).
The logo itself is inspired by the rhythmic patterns that the phrase "Create-A-Thon" has when spoken. The animated logo plays off this idea of rhythm even further.