Zumos, a juice designed for a younger audience, features a custom logo that combines handwritten script-like text combined with a sans serif typeface to enhance legibility. Inspired by Bradbury Thompson’s typeface to help young readers recognize letters more clearly, the zumos logo removes confusing cursive letterforms like “z” and “s” that look unfamiliar in cursive to a young reader. This combined with playful illustrations make zumos the perfect juice for kids!
Back to Top