Over the last several years, social media has brought attention to the art of mixing drinks. Whether it be Moscow mules or mojitos, young adults across the country are taking an interest in trying drinks that may be unfamiliar to their small-town bartender. Stiir aims to bring the popularity of mixed drinks to areas of the United States which might not otherwise have access. Stiir features several different mixed drinks that are sometimes offered in exclusive parts of the world.
Featuring a bright color scheme and inviting artwork, stiir's branding creates a familiar and trusting relationship with its customers through its packaging. Each bottle features unique artwork to inform buyers where the drink originated and what sorts of ingredients or flavors they can expect with each of the many varieties.